InSideOut Texas kicked off in February 2016, in partnership with the Dallas Cowboys, the University Interscholastic League, and the Texas High School Coaches Association (THSCA). D.W. Rutledge, Executive Director of the THSCA, thinks it’s a critical initiative that needs to change the culture from win-at-all-costs to more of a transformational type of coaching and education-based athletics. “We feel like coaches can make a difference,” he said. “They can stand in the gap, and they’ve got a real opportunity to make a different. We just need to give them the tools to do it with. We need to start that conversation.”

Since the launch, the InSideOut Initiative has deployed a pilot for weekly moral character lessons being delivered to every athlete in Arlington ISD, Texas, as a means to continue infusing the InSideOut philosophy into each team’s culture.

The Houston Texans have implemented the InSideOut Initiative and the Fort Worth School District has also begun implementing the Initiative district-wide.

Our Partners

“I’m very proud that the Texas high school coaches, the University Interscholastic League and the Dallas Cowboys have worked together to create the InSideOut perspective.”

Charles Breithaupt, UIL Executive Director

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