InSideOut Texas kicked off in February 2016, in partnership with the Dallas Cowboys, the University Interscholastic League, and the Texas High School Coaches Association (THSCA). D.W. Rutledge, Executive Director of the THSCA, thinks it’s a critical initiative that needs to change the culture from win-at-all-costs to more of a transformational type of coaching and education-based athletics. “We feel like coaches can make a difference,” he said. “They can stand in the gap, and they’ve got a real opportunity to make a different. We just need to give them the tools to do it with. We need to start that conversation.”

Since the launch, the InSideOut Initiative has deployed a pilot for weekly moral character lessons being delivered to every athlete in Arlington ISD, Texas, as a means to continue infusing the InSideOut philosophy into each team’s culture.

The Houston Texans will implement the InSideOut Initiative in early 2018. In addition, the Fort Worth School District will implement the Initiative district-wide in 2018.

Our Partners

“The Arlington ISD is excited to partner with the Dallas Cowboys to bring the InSideOut Initiative to our coaches and students. We are focused on developing our students through sports with more than physical skills, strategies and rules of a game. Our coaches can have a tremendous, positive impact on student-athletes and change the trajectory of their lives.”

– Dr. Marcelo Cavazos, Superintendent, Arlington ISD

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