The Cowboys’ commitment to high school athletics has long been a topic of discussion, and that was made particularly evident Tuesday at AT&T Stadium.
There, in the West Plaza of one of the world’s nicest stadiums, the Cowboys came together to hold the NFL Foundation’s Texas High School Character Education Forum with help from the Texas High School Coaches Association and the University Interscholastic League.
Tuesday marked the second such meeting, as the partnership, with help from the Cowboys and team executive vice president Charlotte Jones Anderson seeks to change the way high school athletics are coached and taught in the state of Texas.
“I think it’s a critical program that’s needed to change the culture from ‘win at all costs’ to more of a transformational type of coaching and education-based athletics,” said D.W. Rutledge, Executive Director of the THSCA. “We feel like coaches can make a difference. They can stand in the gap, and they’ve got a real opportunity to make a difference. We just need to give them the tools to do it with. We need to start that conversation.”