What is the InSideOut Initiative?

The purpose of the InSideOut Initiative is to transform the current “win-at-all-costs” sports culture where the value is often defined by the scoreboard, into one that defines and promotes sports as a human growth experience.

The InSideOut Initiative provides a blueprint for systemic change.  We must become aware of the purpose of sport in our children’s lives, align school communities around this purpose, provide education to school community stakeholders and hold all involved accountable to clearly defined expectations.


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About Us


A nationally-recognized facilitator and speaker, Jody Redman is a former collegiate basketball player who has served as a teacher, coach, Athletic Director and Administrator at both the high school and collegiate levels. Her leadership skills and passion for education-based-athletics led her to develop an extensive curriculum aimed at reclaiming the purpose of sports. 

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Joe Ehrmann is an author, coach, All-American football player, former professional football player, Syracuse University alumnus, and recipient of myriad award and honors, such as Syracuse University’s All-Century Team, the Baltimore Colts’ Man of the Year Award, the NFL’s Ed Block Courage Award Recipient, and “The Most Important Coach in America” by Parade Magazine.  

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What Others Are Saying

The Atlanta Falcons are proud to support the launch of the InSideOut Initiative throughout the state of Georgia. We are committed to providing resources that will effectively shape the culture of sports and focus on character development, and the InSideOut Initiative supports our commitment to student-athletes across Georgia.

Rich McKay, President and CEO of Atlanta Falcons

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