What is the InSideOut Initiative?

The InSideOut Initiative (ISOI) is a national movement that empowers and equips school communities to implement purpose-based athletics by connecting student-athletes to transformational coaches in a nurturing community for their social-emotional and character development. Through the InSideOut System and the InSideOut Philosophy, schools redefine and reframe the educational value of sports as a platform to develop the human potential of students.


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About Us


A nationally-recognized facilitator and speaker, Jody Redman is a former collegiate basketball player who has served as a teacher, coach, Athletic Director and Administrator at both the high school and collegiate levels. Her leadership skills and passion for education-based-athletics led her to develop an extensive curriculum aimed at reclaiming the purpose of sports. 

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Joe Ehrmann is an author, coach, All-American football player, former professional football player, Syracuse University alumnus, and recipient of myriad award and honors, such as Syracuse University’s All-Century Team, the Baltimore Colts’ Man of the Year Award, the NFL’s Ed Block Courage Award Recipient, and “The Most Important Coach in America” by Parade Magazine.  

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What Others Are Saying

Words cannot describe the emotional challenge Joe has uprooted from my past … I have come away (from InSideOut training) with a thirst to be a better me for me, my husband, our children and my student-athletes. For that I am forever grateful and have already started thinking of other affirmations.

Indiana Coach

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