What is the InSideOut Initiative?

The InSideOut Initiative (ISOI) is a national movement that empowers and equips school communities to implement purpose-based athletics by connecting student-athletes to transformational coaches in a nurturing community for their social-emotional and character development. Through the InSideOut System and the InSideOut Philosophy, schools redefine and reframe the educational value of sports as a platform to develop the human potential of students.


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About Us


A nationally-recognized facilitator and speaker, Jody Redman is a former collegiate basketball player who has served as a teacher, coach, Athletic Director and Administrator at both the high school and collegiate levels. Her leadership skills and passion for education-based-athletics led her to develop an extensive curriculum aimed at reclaiming the purpose of sports. 

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Joe Ehrmann is an author, coach, All-American football player, former professional football player, Syracuse University alumnus, and recipient of myriad award and honors, such as Syracuse University’s All-Century Team, the Baltimore Colts’ Man of the Year Award, the NFL’s Ed Block Courage Award Recipient, and “The Most Important Coach in America” by Parade Magazine.  

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What Others Are Saying

The Vikings are committed to leading in the community and by engaging our youth through athletics, wellness programs and social impact. The lessons that high school athletics teach students about character, competition and teamwork are invaluable. Teaching respect for opponents, officials and coaches is also central to our young people getting the most out of their high school athletic experience.

Mark Wilf, Minnesota Vikings Owner/President

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