Virginia High School League Recommits to InSideOut Work: Post-Pandemic Momentum Builds

Read more about our partnership with the Washington Football Team Charitable Foundation, Virginia High School League and the NFL Foundation.


Recognition Event: Transformational Leaders & Coaches Celebration

Read our latest Best Practices piece on the Minnesota State High School League’s Transformational Leaders & Coaches Celebration, honoring educational leaders and coaches who have been instrumental in developing transformational, character-based athletic programs in their school communities.


Going All-In: Jody Redman Announces Full-Time Focus on Building Purpose-Based Athletic Cultures

InSideOut co-founder and thought leader Jody Redman has stepped down from her role as an Associate Director at the Minnesota State High School League (MSHSL) to focus full time on leading and developing the InSideOut Initiative and the InSideOut Community of Practice.

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The InSideOut Initiative (ISOI) is a national movement that empowers and equips school communities to implement purpose-based athletics by connecting student-athletes to transformational coaches, in a culture of belonging, for their social, emotional, character development.

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reflecting on a year of impact

20 NFL Markets. 16 states. 3.2 million students impacted. The InSideOut Initiative 2020 Impact Report gives an overview of the key experiences, strategies, and resources that helped engage and connect the community in innovative new ways.


A Systems Level Approach to Create a Purpose-Based High School Sports Culture

The Science of InSideOut is a recent publication outlining the five key elements that make up InSideOut’s approach. This report will inform future longitudinal evaluations, measuring outcomes associated with social and emotional competencies, individual- level and organizational-level behavior change, and InSideOut’s implementation process, including Communities of Practice (CoPs).

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What is InSideOut?

The InSideOut Initiative (ISOI) is a national movement that empowers and equips school communities to implement purpose-based athletics by connecting student-athletes to transformational coaches in a community of belonging for their social-emotional and character development. Through the evidence-based InSideOut System and InSideOut Philosophy, school communities redefine and reframe the educational value of athletics and activities as a catalyst to develop the human potential of students.



ISOI has developed, evaluated, and implemented its innovative blueprint for systemic change across 14 states, serving school communities to create cultural change in education and interscholastic sports. In 2020, ISOI launched a systems-level longitudinal study to measure the role of interscholastic athletics in the development of the social-emotional and character development of students.

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Joe Ehrmann

Joe Ehrmann is an author, coach, All-American football player, former professional football player, Syracuse University alumnus, and recipient of myriad awards and honors, such as Syracuse University’s All-Century Team, the Baltimore Colts’ Man of the Year Award, the NFL’s Ed Block Courage Award Recipient, and “The Most Important Coach in America” by Parade Magazine.

Jody Redman

Jody Redman is a nationally recognized speaker, facilitator, author, and thought leader on strategic planning, organizational design and transformation, and leadership development. She is a passion-driven innovator who has focused her professional career on creating cultures of belonging through system-level interventions.