What is the InSideOut Initiative?

The purpose of the InSideOut Initiative is to transform the current “win-at-all-costs” sports culture where the value is often defined by the scoreboard, into one that defines and promotes sports as a human growth experience.

The InSideOut Initiative provides a blueprint for systemic change.  We must become aware of the purpose of sport in our children’s lives, align school communities around this purpose, provide education to school community stakeholders and hold all involved accountable to clearly defined expectations.


Recent News

On Going Pro
Less than 3% of high school athletes will go on to play college athletics. Of those college athletes, less than 1% will ever play...
After The Game
After a difficult loss or disappointing performance, what student athletes need most from their parents and families is...

About Us


A nationally-recognized facilitator and speaker, Jody Redman is a former collegiate basketball player who has served as a teacher, coach, Athletic Director and Administrator at both the high school and collegiate levels. Her leadership skills and passion for education-based-athletics led her to develop an extensive curriculum aimed at reclaiming the purpose of sports. 

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Joe Ehrmann is an author, coach, All-American football player, former professional football player, Syracuse University alumnus, and recipient of myriad award and honors, such as Syracuse University’s All-Century Team, the Baltimore Colts’ Man of the Year Award, the NFL’s Ed Block Courage Award Recipient, and “The Most Important Coach in America” by Parade Magazine.  

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What Others Are Saying

The mission of the MSHSL is to provide educational opportunities for students through activities and athletics. The InSideOut Initiative is a perfect match in providing the message, the support, and most importantly the curriculum for our coaches, directors and administrators to ensure the educational aspect of our activities. We know that winning is important to our programs, but intentionally focusing on the social and emotional development of our students through their participation is the true purpose of athletics in an education-based setting. Partnering with the Minnesota Vikings and with support from the NFL Foundation, we can all make a positive impact on the experience that our students have by rewriting the narrative around high school sports in Minnesota. We are thrilled to have the InSideOut Initiative in Minnesota and to have the involvement of our educational partners of MSBA, MASSP, MNIAAA and MSHSCA!

Erich Martens, Executive Director of the Minnesota State High School League

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