What is the InSideOut Initiative?

The purpose of the InSideOut Initiative is to transform the current “win-at-all-costs” sports culture where the value is often defined by the scoreboard, into one that defines and promotes sports as a human growth experience.

The InSideOut Initiative provides a blueprint for systemic change.  We must become aware of the purpose of sport in our children’s lives, align school communities around this purpose, provide education to school community stakeholders and hold all involved accountable to clearly defined expectations.


Recent News

On Going Pro
Less than 3% of high school athletes will go on to play college athletics. Of those college athletes, less than 1% will ever play...
After The Game
After a difficult loss or disappointing performance, what student athletes need most from their parents and families is...
Parental Pressure
For some students, having their parents on the sidelines or in the stands during a game can make for a pressure-filled...

About Us


A nationally-recognized facilitator and speaker, Jody Redman is a former collegiate basketball player who has served as a teacher, coach, Athletic Director and Administrator at both the high school and collegiate levels. Her leadership skills and passion for education-based-athletics led her to develop an extensive curriculum aimed at reclaiming the purpose of sports. 

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Joe Ehrmann is an author, coach, All-American football player, former professional football player, Syracuse University alumnus, and recipient of myriad award and honors, such as Syracuse University’s All-Century Team, the Baltimore Colts’ Man of the Year Award, the NFL’s Ed Block Courage Award Recipient, and “The Most Important Coach in America” by Parade Magazine.  

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What Others Are Saying

As a professional sports franchise, we find it our responsibility to proactively safeguard the integrity and values which makes sport a fundamental part of our culture. For this reason we are proud to be involved in the launch of the InSideOut Initiative in Tennessee. We know that sports at the grassroots level shape the future of an athlete, and we are committed to building a foundation of fairness, respect and dignity for every student-athlete in our state.

Steve Underwood, President, Tennessee Titans and Nissan Stadium

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