What is the InSideOut Initiative?

The purpose of the InSideOut Initiative is to transform the current “win-at-all-costs” sports culture where the value is often defined by the scoreboard, into one that defines and promotes sports as a human growth experience.

The InSideOut Initiative provides a blueprint for systemic change.  We must become aware of the purpose of sport in our children’s lives, align school communities around this purpose, provide education to school community stakeholders and hold all involved accountable to clearly defined expectations.


Recent News

Parental Pressure
For some students, having their parents on the sidelines or in the stands during a game can make for a pressure-filled...
Failure is Necessary
We believe a student athlete’s success isn’t defined by the number on the scoreboard at the end of the game, but rather by...
A Parent’s Role
Every student wants to feel supported when they’re giving it their all out on the field; fans and spectators are an important...
Why We Play
 Almost 8 million high school students play sports around the country. And for the vast majority of them, their sports careers...

About Us


A nationally-recognized facilitator and speaker, Jody Redman is a former collegiate basketball player who has served as a teacher, coach, Athletic Director and Administrator at both the high school and collegiate levels. Her leadership skills and passion for education-based-athletics led her to develop an extensive curriculum aimed at reclaiming the purpose of sports. 

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Joe Ehrmann is an author, coach, All-American football player, former professional football player, Syracuse University alumnus, and recipient of myriad award and honors, such as Syracuse University’s All-Century Team, the Baltimore Colts’ Man of the Year Award, the NFL’s Ed Block Courage Award Recipient, and “The Most Important Coach in America” by Parade Magazine.  

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What Others Are Saying

We are excited to have the opportunity to partner with InSideOut and the Washington Redskins to implement the InSideOut Initiative. Having the support of the Virginia School Board Association, the Virginia Association of School Superintendents, and the Virginia Association of Secondary School Principals, clearly demonstrates the value Virginia High School League member schools place on the lessons and life skills that education-based athletics provide to our over 190,000 participants

John W. “Billy” Haun, Executive Director of the Virginia High School League

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