In partnership with the Minnesota Vikings, Minnesota State High School League (MSHSL), NFL Foundation and statewide education leadership associations including MSBA, MASA, MASSP, MNIAAA, and Minnesota State High School Coaches Association (MSHSCA), the InSideOut Initiative launched in Minnesota in February 2020. 

“The Vikings are committed to leading in the community by engaging our youth through athletics, wellness programs and social impact,” said Minnesota Vikings owner/president Mark Wilf. “The lessons that high school athletics teach students about character, competition and teamwork are invaluable. Teaching respect for opponents, officials and coaches is also central to our young people getting the most out of their high school athletic experience.”

To make purpose-based sports a reality, school community stakeholders must understand the educational value of sports, align their community around this shared purpose, and be held accountable to the transformative power of what sports can and should be in the lives of student-athletes.  

Our Partners

The Latest

Minnesota Testimonials

The mission of the MSHSL is to provide educational opportunities for students through activities and athletics. The InSideOut Initiative is a perfect match in providing the message, the support, and most importantly the curriculum for our coaches, directors and administrators to ensure the educational aspect of our activities. We know that winning is important to our programs, but intentionally focusing on the social and emotional development of our students through their participation is the true purpose of athletics in an education-based setting. Partnering with the Minnesota Vikings and with support from the NFL Foundation, we can all make a positive impact on the experience that our students have by rewriting the narrative around high school sports in Minnesota. We are thrilled to have the InSideOut Initiative in Minnesota and to have the involvement of our educational partners of MSBA, MASSP, MNIAAA and MSHSCA!

Erich Martens, Executive Director of the Minnesota State High School League

The sharing of my personal story and guiding principals in the opening InSideOut Character lesson was helpful to start a conversation about the reason I coach and the reasons my students play.

Patrick Nolan

“I lead to help student-athletes achieve mastery and live a life of growth and giving.”

Troy Urdahl, Ed. D, Director of Athletics, Activities, and Facilities, St. Anthony – New Brighton Schools