Recent News

PL’s Reetz part of organization aiming to transform current sports culture

The InSideOut Initiative aims to transform the current win-at-all costs culture in sports to more of a personal growth and development for today’s young athletes. Prior Lake High School Athletic Director Russ Reetz said he’s proud to be a small part of that goal as one of the organization’s athletic director partners. “My involvement with…

Staying Connected: Social Change

As we consider the role that athletic administrators and coaches play in the lives of young people, it’s critical that we do our own inside work and find our voice. Sports have always been a metaphor for social change, and have served to elevate the inherent value and worth of every human being. Now more…

Staying Connected: InSideOut Opportunities in the Coming Weeks

The InSideOut Initiative exists to support and equip school communities across the country in making transformational culture change that prioritizes the well-being of student-athletes. We want to assure you of the steps we’re taking to keep our communities safe, and about some upcoming opportunities that will help our partners stay connected—to each other, and to…

Vikings Support InSideOut Initiative’s Transformative Efforts

MINNEAPOLIS — Winning isn’t everything. NOR is it the only thing. This revision on an old saying is paraphrasing the message of the InSideOut Initiative, which officially launched in Minnesota on Monday when dozens of school administrators at the district, school and school board levels gathered for a one-day forum. Minnesota is the 14th state and 17th NFL market…

InSideOut Initiative Minnesota

InSideOut Initiative Kicks Off Where it All Began

On February 10, the InSideOut Initiative officially launched in Minnesota with a wide range of partners, including the Minnesota Vikings, the Minnesota State High School League (MSHSL), the NFL Foundation and statewide education leadership associations, such as MSBA, MASA, MASSP, MNIAAA, and Minnesota State High School Coaches Association (MSHSCA). Vikings Youth Football Manager Madison Cortese…

InSideOut Initiative Officially Launches in Minnesota in Partnership with the Minnesota Vikings, Minnesota State High School League (MSHSL) and the NFL Foundation

The InSideOut Initiative—a nonprofit aimed at transforming the “win-at-all-costs” sports culture in communities across the country—will launch February 10 in Minnesota, in partnership with the Minnesota Vikings, Minnesota State High School League (MSHSL), NFL Foundation and statewide education leadership associations including MSBA, MASA, MASSP, MNIAAA, and Minnesota State High School Coaches Association (MSHSCA). Powered by…

On Going Pro

Less than 3% of high school athletes will go on to play college athletics. Of those college athletes, less than 1% will ever play sports professionally. Yet youth sports has evolved into a multibillion-dollar industry that can foster an unhealthy and pressure-filled environment for student-athletes and can place unrealistic expectations on them. The reality is,…

After The Game

After a difficult loss or disappointing performance, what student athletes need most from their parents and families is motivation, support, and a listening ear—not criticism. As one student said, “If I mess up, I know I messed up, so you telling me that is not necessarily going to help.” It’s important that parents remember their…

Parental Pressure

For some students, having their parents on the sidelines or in the stands during a game can make for a pressure-filled experience. Students may even tell their parents not to come in order to eliminate that pressure, allowing them to actually have fun and enjoy playing the game. When parents set aside their expectations and…

Failure is Necessary

We believe a student athlete’s success isn’t defined by the number on the scoreboard at the end of the game, but rather by the fun they had playing, the relationship they made, and the values they learned along the way.  Failure is inevitable, and it provides an opportunity for growth and development that will prepare…