The InSideOut Initiative is supported by the NFL Foundation, whose mission is to support the health, safety and wellness of athletes, youth football and the communities which support our game. The NFL Foundation along with NFL teams have made a significant commitment by supporting the implementation of the InSideOut Initiative which focuses on the character development of both female and male student-athletes in all education-based sports.
In 2014, shortly after the Ray Rice domestic violence incident, Joe Ehrmann was invited to a meeting with NFL Commissioner Roger Goodell. During this meeting the Commissioner asked Joe to speak to utilizing coaching character as a way to prevent male violence toward women. Joe’s response was, “I don’t think so–you can’t build character on faulty masculinity and there isn’t space in the current ‘win-at-all-costs sports culture’.” Joe had recently learned from Jody Redman that “the current win-at-all-costs sports culture defines winning as the value of sport, not the development of human potential of students.” Together, Joe and Jody partnered in 2015 to write a grant to the NFL Foundation for their support to launch the InSideOut Initiative.
The InSideOut Initiative is a catalytic non-profit that relies on partnerships with NFL teams and statewide educational organizations. These partnerships enable the InSideOut Initiative to promote the cultural shift necessary to reclaim sports as an educational experience.
NFL Team Partners
The InSideOut Initiative is proud to partner with the following NFL teams.