InSideOut Leadership

Jody Redman

A nationally recognized facilitator and speaker, Jody Redman is a former collegiate basketball player and has served as a teacher, coach, Athletic Director, Administrator at both the high school and collegiate levels. Jody carries a dual portfolio as Associate Director for the Minnesota State High School League (MSHSL) and Trainer for the InSideOut Initiative. Jody oversees Minnesota’s education program for 500 member high schools that includes a professional development program, continuing education requirement and ongoing support and outreach. Her leadership skills and passion for education-based-athletics led her to develop a movement in MN called WHY WE PLAY, intended to redirect the focus of the win-at-all-costs sports culture. She is also helping to lead the InSideOut Initiative, funded by the NFL Foundation to reclaim the purpose of sport as an integral component of education in American schools. Jody has developed and supported two national health and safety initiatives; Coaching For Change, addressing cultural norms and expectations of youth as it relates to identity, sexual harassment and sexual violence and Anyone Can Save A Life, a program that assists schools in establishing emergency action plans. Among many other responsibilities, Jody also serves on the National Federation of High Schools Strategic Planning and Coaches Education Committee. She is the proud mother of Macee (15) and Carter (12).

Joe Ehrmann

Joe Ehrmann, an All American football player, was named to Syracuse University’s All-Century Team, lettered in lacrosse and received the Arents Award, SU’s Most Distinguished Alumni honor for his contributions to society. Joe played professional football for 13 years and was named Baltimore Colt’s Man of the Year. He was the NFL’s first Ed Block Courage Award Recipient, and named “The Most Important Coach in America” by Parade Magazine. The Institute chose him as one of The Most Influential Sports Educators in America for International Sport and his revolutionary concepts of transformational coaching are the subject of his book, InSideOut Coaching: How Sports Can Transform Lives. Joe also the subject of New York Times Best-Seller, Season of Life: A Football Star, a Boy, A Journey to Manhood. Among many other awards, the Baltimore Business Journal selected him as the Renaissance Person of the Decade for his dedication and commitment to Baltimore City’s betterment. He was the National Fatherhood Initiative’s Man of the Year and the Frederick Douglass National Man of the Year award recipient for empowering youth to prevent rape and other forms of male violence. Joe is leading the NFL Foundation-funded InSideOut Initiative aimed at implementing education-based athletics that are co-curricular, character-based and led by transformational coaching. Yet, Joe’s greatest accomplishments are his four children, Ali, Esther, Barney, Joey; his three adorable grandchildren, Murphy, Beau and Dolly.

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Matt Percival

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Matt is in his twenty-third year in District #196 and twentieth at Eastview High School. He currently serves in the role of Assistant Principal for Curriculum and Athletics. This position includes the supervision of the entire Athletic Department as well as the Business, Physical Education and Social Studies Departments, along with several learning teams.  Outside of Eastview Matt has served on the MSHSL Why We Play faculty since 2010.  He has presented on this topic to thousands of coaches, teachers, parents and students not only in his own district, but across the state of Minnesota.  Most recently he spent time working with students and staff in Africa at the International School of Dakar, Senegal on similar topics focused around our greater purpose or our “why” as educators, students and human beings.  Matt is married to his wife Robin, a middle school French teacher, and they have two daughters Katie (age 12) and Emily (age 10).  Matt has been a high school hockey and softball coach and today he enjoys coaching his daughters in their activities.

Russ Reetz

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Russ Reetz is currently the Activities Director for Prior Lake High School. He is servant leader with a purpose of leading to connect students with meaningful adults that will foster love, appreciation, kindness, empathy and respect for self and others. Russ is an active member of the Minnesota Interscholastic Athletic Administrators Association and a current Minnesota State High School League board member. He serves on the Coaches Education faculty for the MSHSL and has helped certify over 1500 new head coaches using the “Why We Play” curriculum. Reetz is committed to making room in today’s culture for purpose-based athletic experiences. He has worked to align his hiring practices, professional development for coaches and his program evaluation tools to ensure he is providing transformational experiences for all his coaches and athletes. Reetz has worked with his administrative team, superintendent, school board and coaches to redefine their collective purpose and definition of success. Russ and his wife Dana live in Prior Lake, MN with their two children, Lane (16) and Rian (14).

Dr. Troy Urdahl

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Dr. Troy Urdahl is the Director of Athletics, Activities, and Facilities for the St. Anthony-New Brighton (Minn.) School District. Urdahl is a NFHS and NCICEP certified coach, licensed teacher, and Certified Master Athletic Administrator who has been named a Region Athletic Director of the Year. Troy has been a Region Representative and participated on mentorship and education committees for the MNIAAA. In addition, he has served as an instructor for athletic administrator’s Leadership Training Courses. Urdahl is a Past-President of the MN High School Coaches Association and the Minnesota State High School League’s (MSHSL) Board of Directors. In addition to serving on the MSHSL Coaches Education faculty and Education Advisory Committee, Troy has written curriculum for state and national coaching education initiatives and has led classes for thousands of coaches. Troy is the current head baseball coach for St. Anthony Village High School. Troy and his wife Rebecca have four children, Violet, Lincoln, Calvin, and Mason.

Charlie Campbell


Charlie Campbell is serving in his 20th year of public education and his 11th year as an Activities Director. He’s spent the past seven years at Brainerd High School in Central Minnesota.  Today, Campbell is an active member of the Minnesota Interscholastic Athletic Administrators Association (MNIAAA) and is currently serving as the organization’s president. Campbell also serves on the Minnesota State High School League’s (MSHSL) Educational Advisory Committee and assisted in the development of the WHY WE PLAY curriculum. He has shared his knowledge and passion for education-based athletics with several hundred coaches in his role as a member of the coaches education faculty. Immediately before his service to the Brainerd Public Schools, Charlie served as four years as a high school principal on Minnesota’s Iron Range. Charlie and his wife Amy, a middle school D/APE teacher, live in Brainerd, MN with their three children, Katie (16), R.J. (14), and George (11).

Trent Hanson


Trent Hanson is the Athletic Director at Hastings High School in Hastings, MN. He has served as a professional educator for 23 years as a teacher, multi-sport coach, and administrator, including eight years as an Athletic Director. Trent’s purpose is to develop and inspire leaders of integrity and community through sports. At HHS he leads a comprehensive educational athletics department featuring 30 sports, 125 head and assistant coaches, and over 700 student-athletes. He is passionate about aligning purpose and process to activate transformational experiences for student-athletes and coaches. Trent is a Certified Athletic Administrator (CAA), an active member of the Minnesota Interscholastic Athletic Administrators Association (MNIAAA), and serves in a variety of Minnesota State High School League (MSHSL) leadership roles with the coaches education faculty, education advisory committee, and ExCEL committee. Trent and his wife Amy have four children; son Ryan (17), and daughters Jaylen (14), Gavyn (13), and Lennyn (9).

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David L. Wyrick, Ph.D.

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Dr. Wyrick is an Associate Professor of Public Health Education at the University of North Carolina at Greensboro (UNCG) where he founded and directs the Institute to Promote Athlete Health & Wellness. He also serves as the UNCG Faculty Athletics Representative (FAR) to the NCAA.

Dr. Wyrick has extensive experience in prevention research, evaluation, and intervention development. He has served as a Co-Investigator/Principal Investigator for more than 20 National Institutes of Health (NIH) funded projects and has authored more than 40 academic publications. He is currently Co-Investigator on a 5-year project funded by the National Institute on Alcohol Abuse and Alcoholism that is developing and optimizing an online behavioral intervention targeting the intersection of alcohol and sexual risk behaviors among college students. Dr. Wyrick also received multiple awards from the National Institute on Drug Abuse to develop myPlaybook, an online alcohol and other drug prevention program for college student-athletes. myPlaybook has now been used by more than 300 college and university athletic departments around the country.

Dr. Wyrick has served as a member of the Board of Directors for the Society for Prevention Research, the Early Career Preventionist Network, the North Carolina Entrepreneurship Center, and the UNCG Entrepreneurship Cross-Disciplinary Program. He has also served as the Chair of the UNCG Faculty Athletics Advisory Committee, the Chair of the UNCG Chancellor’s Advisory Committee for Intercollegiate Athletics, a member of the UNCG School of Health and Human Sciences Research Advisory Council, and multiple NIH grant review committees.

Dr. Wyrick lives with his wife, Cheryl, and three daughters, Katherine, Caroline, and Elizabeth in Greensboro, NC.